The increasing prominence of social media in the business
world is evident, and this is what made me pen down this piece of
information out to the world.
Businesses today, whether they have taken the leap yet or
not, realize that social media is important. Strong social media and online
presence are crucial, as most of the
people all across the planet are now
active internet users. Social media puts the business out to the world,
makes to reach out to your target audience.
·
64% of B2B businesses have rated social media as
the second most important factor when searching for a company to do
business with; strong website content was rated the most important factor with
82% of the votes.
·
75% of B2B buyers from across the world expect
to use social media in future purchasing processes; meanwhile, one-third of all
global B2B buyers are already using social media to engage with their vendors.
·
77% of buyers from B2B businesses have confirmed
that they are more likely to purchase from a company whose CEO has an active
social media account.
LET’S TALK ABOUT SOCIAL MEDIA WORKING FOR BUSINESSES.
Gone are the days of someone calling their friends to find a
local plumber, florist, a trust-worthy lawyer or doctor. Gone are the days when
you’d pick up your yellow pages and find the largest ad to call. These days
everything is done online. We search reviews for companies, read their employee
bios, rate their services and tell all of our friends about it on Facebook,
Twitter, Yelp!, YouTube, Angie’s List, Google Plus and others.
So let’s say that I loved eating at a local pizza joint, or
I just bought an amazing product that I just can’t live without and want to
tell my Facebook friends. Within seconds from my smartphone, iPad, or computer I can let thousands of people know
about my experience. Then if just one of those friends happens to “Like” my
post – they blast my comment over to all of their thousands of friends and so
forth and so on… You can see how quickly something could go viral.
SO WHY IS SOCIAL MEDIA REALLY IMPORTANT FOR MY WEBSITE?
When folks log onto search engines (Google, Yahoo, Bing,
etc) to find a product, review or business – the results appear based on a
quite a few different factors. Several of these major factors are addressed
with Social Media. Current Customer Reviews, Social Interaction, Fresh Content,
and Backlinks are just a few of these factors that can drastically transform
your website’s traffic. And the best thing about this is that it’s not just
traffic numbers – these will be actual
customers looking for your exact service or product.
Social Media is also important for your website because it
shows these search engines that you care about being up-to-date and about
interacting with people. It shows that you care about extending your website’s
content to the possibility of thousands. It shows that you want to know your
customers’ feedback and reviews. It also shows that your website is networked
on multiple platforms (depending on how
many of these social media tools you use).
Thanks for reading!
Sai Sathish
#saisathish #businessstrategist
About Sai:
Sai Sathish is a business strategist. He helps enterprises assessing goals, determining actions to achieve them, and mobilizing resources to execute and grow incrementally.
He works with Start-ups, SMEs, Large and Fortune 500 Enterprises to show actionable road-map towards growth.
Services he offers – Business mastery, today’s marketing, speaking events, Strategic planning, Strategy execution, and many more.
Sai Sathish also empowers individuals with business knowledge and through high-touch events and workshops on Business Mastery, today’s marketing, branding, and entrepreneurship.
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